Tuesday, December 4, 2012

All in the Details

Hi Everyone,

I forgot to post this cool picture of our booth from Louisville on the last post. Rarely do we show at night and there are always challenges when you do. Mr. Wonderful has really gotten that lighting issue under control and we have great light to show our handmade products by.

I thought it looked pretty good at 7:30 PM in Kentucky Friday evening.
The tent to our right had halogen lighting and was super bright. They showed jewelry and it was very well lit.

It dawned on me as I was going over inventory needs this morning that I have neglected to show the heart and soul of our line, our wire frames.

We offer literally hundreds of different sizes, shapes and profiles and they have been used for every room in the house, many a jewelry display in stores and professional booths, tons of weddings and a few corporate meetings as well. If these frames could talk . . .  the places they have been and the things they have experienced.

We discovered that many have tried to duplicate these frames and many have failed because of the structuring protocol we use. The simple way would be to slap the wire on the back side of the frame and throw a few staples in. The problem with that is they will not support much weight and we have jewelry designers that work in chain maille and it is incredibly heavy. So, our inside installation and reinforced application makes for a very durable and long lasting frame you can use for years. Mr. Wonderful does a really good job if I must say so myself.

There have been square frames as well as octagonal, rectangle, hexagonal and yes, a couple of ovals and rounds along the way. Then this year we started a new addition called jewelry boards, where the boards come with additional hooks at the bottom our wire frames for necklaces and bracelets. I loved them for next to the backdoor for keys as well.
Who knows where these guys will end up at. According to my numbers, we should hit 1.000 wire frames in February. WOW ! That's a lot of frames. Everyone was an antique or vintage piece that was hand finished and meticulously assembled and finished for a clean backside as well. Double picture hangers mean you can hang regular wire frames in either direction, giving you even more choices.

The best part is the fun we have with the phrase 'chicken wire'. Everyone we hear say that in our booth we start a conversation with them that this material is no longer known as chicken wire but now a days is called 'poultry netting'. Guess the duck, roosters, swans and other foul life on the farm demanded equally billing so now a days we use poultry netting.

Yep, that chicken wire has been pretty good to us, just saying. At any given show, we have between forty and sixty frames in stock to choose from and custom requests are never a problem as we probably have close to 2,00 frames in stock.

In the next couple of posts, I will try to show our mixed medium boards. It is difficult to get pictures of the as they sell way too fast when they debut at a show. Earlier this year, we put two boards out that had just been finished and about the second or third customer that wandered in hesitated to actually buy one and said she would be back. I told her we only had the two and they wouldn't last long. Low and behold, the next two customers that came in bought the two boards back to back. We started laughing and saying how that would never have happened normally and if the original customer came back, she would think we were pulling her leg. Sure enough she came back and when I explained that the boards sold right after she had been there, she was none too happy. What's that old expression, you snooze, you lose? 

I will try to get them shot and up on here soon.

I need to go and be creative today.

the muze

1 comment:

  1. Your wire frames are wonderful! We tried to do this one day and the results were awful :D Don't know what your secret is but it works and we will be buying any we want from you.